Hi, just incase you missed this, google is proving a starter guide for SEO (Search Engine Optimization) to improve their sites’ interaction with both users and search engines.
Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google, following the best practices outlined below will make it easier for search engines to crawl, index and understand your content.
Download officially from google: https://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
SEO Basics
- Create unique, accurate page titles
- Make use of the “description” meta tag
Improving Site Structure
- Improve the structure of your URLs
- Make your site easier to navigate
Optimizing Content
- Offer quality content and services
- Write better anchor text
- Optimize your use of images
- Use heading tags appropriately
Dealing with Crawlers
- Make effective use of robots.txt
- Be aware of rel=”nofollow” for links
SEO for Mobile Phones
- Notify Google of mobile sites
- Guide mobile users accurately
Promotions and Analysis
- Promote your website in the right ways
- Make use of free webmaster tools